Episode 42: St-Germain Elderflower Liqueur
Episode 42 features St-Germain Elderflower Liqueur, an exquisite and popular spirit known as "Bartender's Ketchup.". Bottled at 750mL and 20% ABV, or 40 proof, it retails for about $35.
Enjoy this episode with any cocktail with some St-Germain added!
St-Germain's official website: https://www.stgermain.fr/
Brief Historical Timeline:
- 2006 - Robert Cooper founds The Cooper Spirits Co.
- 2007 - St-Germain is introduced and wins "Best of Show" at the San Francisco World Spirits Competition
- 2010 - Robert Cooper wins Distiller of the Year from Wine Enthusiast
- 2013 - St-Germain is sold to Bacardi
- 2016 - St-Germain's founder Robert Cooper dies suddenly at age 39
Key Cocktails:
The St-Germain Cocktail or St-Germain Spritz is simple to make, and the brand sells a carafe made for mixing up a batch to share.
The St-Germain Cocktail:
- 1.5 oz. St-Germain Elderflower Liqueur
- 2 oz. Brut Champagne or Dry Sparkling White Wine
- 2.0 oz. Sparkling Water
- Lemon twist for garnish
Combine all the ingredients over ice in a collins glass, stir gently and serve with a lemon twist.
References:
Wall Street Journal Article on the Cooper family
The Spirits Business interview with Robert Cooper
The Spirits Business Coverage of Bacardi Buying St-Germain
Sandstrom Partners Portfolio on St-Germain Design
CommArts Reference on St-Germain Brand Work
Drinking Straight Up Article on St-Germain
YouTube of Distiller of the Year Award 2010
YouTube Interview with Robert Cooper on Selling to Bacardi
NY Times Remembrance of Robert Cooper
National Post Remembrance of Robert Cooper
Contact Information:
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